Before we Jump to our End-To-End UX/UI Design and Development process, we would like to share with you some of the Past Success Stories of the well-known companies who applied the UX Design Process to there digital product. On the other side the stories of those companies who dare to ignore the value of the UX Design Process resulting in Causing Disaster for their Businesses.
How Our End-To-End Process Work?
Let's Talk About Some Of the Business Numbers From Forbes & Inc:
89% OF ALL BUSINESS FAIL WITHIN THE FIRST 18 MONTHS (Forbes says)
96% OF ALLBUSINESS FAIL WITHIN 10 YEARS (Inc. says).
You might be Thinking Why?
#1 OF The Business Biggest Failure Reason Is: Business Goals Aren’t Being Met To Their User Needs.
How your Business Goals Can Be Met To User Needs?
We will explain this in our UX/UI DESIGN PROCESS (which will come in later).
Let's see some other UX Process Values:
Forrester Research is a well-known Market Research company, they said: On average, every dollar invested in User Experience (UX) brings 100 dollars in return. That’s a Return on Investment (ROI) of a whopping 9,900%!
Here are some of the World Top Success Stories:
Example 1: Jeff Bezos Founder And CEO Of Amazon
Jeff Bezos invested 100 times more in user experience rather than advertising, during the inception of Amazon.
Example 2: Joe Gebbia Co-Founder of Airbnb
Joe Gebbia of Airbnb gives credit to UX for taking the company to $31Billion.
Example 3: Tom Proulx The Co-Founder Of Intuit
Tom Proulx, the co-founder of Intuit, was one of the pioneers of usability testing, putting emphasis on ease of use in his products.
The companies who dare to ignore the value of UX that Caused Them Disaster.
Example 1: Walmart
Walmart Loses $1.85m to Not Examining Customer Behavior (CX) and the team working on the project was fired.
After understanding the customer behavior through UX, Walmart redesigned their e-commerce site and that alone resulted in a 214% increase in visitors.
Image Source: Walmart e-Com
Example 2: NHS UK Government Patient management System
The UK Government Wastes £12billion a Failed NHS Patient Records Management System because failures to meet targets for usage, functionality, experience, and benefits.
The UK government learned from their mistakes and redesigned their entire platform by putting the user-first.
As you have seen from the above examples: Companies like Amazon, Airbnb, and Intuit applied the UX Design Principles from the early stages that resulted in their businesses to be successful.
And on the other side, you have also seen the examples of those Companies like Walmart and NHS UK Government who ignored the value of UX Design Principles which resulted in causing them disaster.
Thus, the key takeaway is that without applying UX design principles to your business or your digital assets, you risk losing customers over bad user experience.
So, the choice is yours.
Do you want your business to be from those 96% that Failed due to not meeting their business goals with their users’ needs or you want to become from those 4% Businesses who successfully met their user needs through UX Design Services?
Explore how our design and development process can help your business to grow and succeed.
Too many businesses spend thousands of dollars on websites and apps only to find out later that their goals aren’t being met to there user needs and their business hasn’t grown as expected.We’ll help you identify the business goals behind your project and deliver a solution that not only looks great but helps your business grow beyond what you invest into our design and development services.
On any given project, we masterfully apply our
UX/UI DESIGN & DEVELOPMENT PROCESS
5-STEP UX/UI DESIGN PROCESS
A successful design starts with a deep understanding of the target audience along with understanding what features and experiences will keep them coming back.
We achieve this with our 5- STEP UX/UI DESIGN PROCESS:
01 Step: Understand & Discover
Aligning your Business mission with your user’s Goal
When it comes to designing a great experience that can help your business to grow #1 Rule is knowing more about your users because the more you know about them, the better the end result is going to be.
If you don't consider your end-user goals, expectations, and needs, then it means you are building a product for the wrong audience.
So, the first step we take in designing a great user experience your users love is knowing exactly what their needs entail. That means understanding your business and your users along with identifying your users’ pain points.
Understanding Your Business: For getting the basics down, we follow a business-first approach to understand your business requirements, goals and missions by obtaining business requirements through:
1. Stakeholder interviews
2. Business model canvas
3. Competitive analysis
1. Stakeholder Interviews: We start with interviewing stakeholders for gauging the precise metrics that are important to the people who call the shots: business owners, investors, and the like.
Involving stakeholders ensures that everyone is working towards a common goal. Stakeholder interviews help us inform the three assumptions guiding their work (the “what,” “how,” and “why”) Properly executed, stakeholder interviews help us reduce the time it takes to reach a viable solution for the people who will take receipt of your work. This ultimately results in three things:
It raises important questions and surfaces any constraints for which we will need to account.
It drives alignment (something we also called a “shared understanding”) both inside and outside the team.
It builds trust by showing that we are open to receiving feedback.
2. Business model canvases: After we are done with stakeholder interviews, we create the business model canvas that visually represents the business model: how it works, and why the business is structured the way it is.
Doing a business model canvas helps ensure that we understand the real needs of the client. Understanding what a client wants can only get you so far. But understanding the deeper “why” is where you can really design for innovation and step up the success of the project.
3. Competitive analyses: Once we understand your business model, we then analyze your competitors by creating in-depth reports on the features and experiences offered by your competitors.
These can be as simple or complex as they need to be but helps in finding out if there are any gaps in the market.
Stakeholder interviews, business model canvases, and competitive analyses are all conducted to ensure that the needs of the business receive just as much attention as the needs of the user.
Understanding your Users: Once your business needs are identified, we then focus on understanding your users along with their needs and align them with your business by answering some of the following questions:
1. What’s their problem?
2. What issues are we trying to solve for your user?
3. What problem are we trying to solve?
4. Why we are the ones with the answers?
For the success of your project and business, we make sure to keep in line your business core mission with your user’s goals.
02 Step: Research & Explore
Explore Insights To Uncover Hidden Opportunities
After we know that the project is in line with your Business’s core mission and goal, we jump into researching your targeted users and competitors to test assumptions, validate plans, and uncover hidden opportunities.
This step is the Life Blood of your project because the things that are discovered and unearth while researching lays the foundation for success. Some of the research methods that we use are:
User Interviews: We start with conducting interviews to discover the underlying needs and requirements of the user by sitting down with someone from your target audience and ask them pointed questions about their issues, struggles, and what they are looking for in the product.
Focus Groups: To know more about your users, we conduct a focus group with 3-5 people from your target users to gain consensus of their opinions and perceptions for a new concept.
Surveys: When we want to find out the attitude of a large population towards a specific topic, we conduct a survey and send out the questionnaires to your targeted users.
Interviews, Focus groups, and Surveys help us in identifying the insights of your users and unearth hidden opportunities.
03 Step: Analyze & Define
Explore Insights To Form And Prioritize A Strategic Plan To Impact Objectives
The insights taken from Interviews Focus groups and Surveys become our north star for analyzing and distilling the most important elements. To analyze those insights, we create the following:
Empathy Mapping: We walk into the user’s shoes to understand what the user Says, Thinks, Does, and Feels. It helps us in visualizing and articulating what is currently known about your users while creating a shared understanding of their needs and making sure we make better decisions.
Following example shows the structure of an empathy map (Buying a TV)
User Persona: After creating a shared understanding of your user’s needs, we create the profiles of targeted users to represent a user type that might use a product in a similar way. We use them to help understand and gather a number of things about your users including their background, age, gender, behaviors, goals, motivations, technologies, and frustration. This results in getting a much deeper, and more intimate understanding of your user while resulting in massive breakthroughs.
User personas are profiles of your ideal customer Here’s a good example of one:
User Journey Map: The breakthroughs obtained from personas proceed towards the understanding of what they are experiencing when they will interact with your product. We then lay out the steps a user might take, along with a series of Touchpoints, Processes, Channels, Painpoint, Motivations, and Feelings your user has towards your product.
Here’s a good (and delicious) example of one:
Leveraging the things you learned in the research phase, create a user journey map to help you understand what your user will be going through when using your product or service. Only then can you build the best product for them.
04 Step: Design & Craft
Crafting An Experience That Converts Action- Driven Solution
Once the user insights and steps taken from the user are analyzed, it’s time for Divergence to Convergence of your project where we create the user flow and plan an experience that converts with action-driven solutions. That means building things like:
Information Architecture: To have a bird’s-eye view of the entire product, building information architecture is understanding how your product actually works from the user’s perspective, and how to organize that information into a readable, legible format.
Following example shows the structure of an Information Architecture
Drawing & Wireframing: Once the Information Architecture is detailed out, it’s now time to compose a screen. We start to create a bare essentials representation of your product i.e., low-fidelity wireframes. That helps us in getting early feedback from you, and iterate. We further transform the low fidelity wireframes into high fidelity wireframes. This helps us in presenting the information that will be displayed on the page along with outlining the structure and layout of the page resulting in conveying overall direction and description of the User Interface.
Example shows how wireframes look like for mobile and web before converting to visual
User Interface (UI) Design: After conveying the overall direction of the UI, it’s now time to create a UI design for developers by setting up the color palette, typography, the call-to-action buttons, notifications, alerts, icons and possibly, every component of a user interface resulting in a pixel-perfect UI screen, organized into a carefully crafted design system.
Example shows how User Interface Design (Visual Design) look like for mobile and web
05 Step: Usability Testing
Testing Pixel-Perfect UI Screen To Eliminate Unforeseen Problems
The pixel-perfect UI screens are tested because it allows us to eliminate problems or user difficulties that are unforeseen in the design phase before getting started on the development phase.
Thus, we perform Usability Testing— the practice of observing your target audience using the prototype or program. For example, if we have to perform usability testing on the Airbnb app, we might ask the user to pull up the app and book a private room. As they do so, we observe how they act and react to the app. When they’re done, we can ask them questions about their experience.
This is a great opportunity to see how happy the user is and if it adequately addresses their needs. We keep iterating until it reaches the user satisfaction level and then moves forward towards the 4-Step Development Process.
4-STEP DEVELOPMENT PROCESS
After the UX/UI Design process is implemented to your project along with user satisfaction, we reach a point where all our assets are ready to ship.
That means it’s time to implement; pass everything to the development team who will apply the Development process and create a Clickable code of the screens to Test, Deploy, and Launch.
01 Step: Pure Code & Development
Clean Coding Structure Using Cutting-Edge Technologies
Our developers aim to build a flexible frontend and backend backed up with the needed security. Along with preparing a strategy, they factor the aspects of scalability, multi-tenancy, 3rd party integration, and craft an optimized clean code structure using cutting-edge technologies.
Cutting-edge Technology Stacks: Some of the cutting-edge technology stacks that we use for iOS App Development, Android App Development, Hybrid Mobile React Native App Development, Custom Software Development Tech Stacks, Web App Development, Website Development, And other Technology Source Development are:
Technology Choices for iOS App Development
UI Kit CoreGraphics
AVFoundation Game Kit
Technology Choices For Android App Development
Technology Choices For Hybrid Mobile React Native app development
UI Kit CoreGraphics
AVFoundation Game Kit
Custom Software Development Tech Stacks
HTML / CSS
Cloud Tech Stack
Amazon Web Services
Google Cloud Platform
Other Technology Source
HTML / CSS
02 Step: Testing & Quality Assurance (QA)
Testing and assuring quality to make the Product perfect (or close to it)
Once it is delivered, there are several ways we can go about making sure that the product is perfect (or close to it) that includes:
Beta launch: This is a limited release of your product to a small number of people with the goal of finding issues and cleaning them up before we launch it to the world.
Internal testing: When our own team uses the product and tests out each facet of it.
Other types of testing that we follow are Unit, Manual, Regression, Security Testing, and User Acceptance Testing. Our QA and Testing Team make sure that they clearly communicate with the development team any issues that arise while ensuring that they fix the bugs and send back to QA for a re-test. This process continues until the Product is bug-free, stable, and working according to the business needs.
03 Step: Deployment & Launch 🚀
Launching The Product To Real World
After the Testing & QA phase is over and no bugs or errors are left, the time has come when we deliver the product to you. We make sure that the developed product is operational in live environment after it is fully tested and accepted by you (during the testing phase).
Several procedures and preparation activities are involved before the final product is shipped, including Documentation, Transferring ownership, and licensing, along with installing the product on your systems.
04 Step: Maintenance & Support
Ensuring The Product Is Working As Expected In The Long Run
To say, the Maintenance and Support phase is the last phase but actually it is just “the end of the beginning.” Because the product is released and real customers are already using it. Our goal of Maintenance is to support those customers and to ensure that your product is working as expected in the long run.
Any necessary enhancements, corrections, and changes required are made to make sure the product continues to work, and stay updated to meet the business goals.
Additionally, if an issue comes up that needs to be fixed, our developers are informed in order to provide fixes depending on its severity. The product may need a hot-fix, meaning a fix for high-priority features that should be done as soon as possible, or otherwise, just wait until the next version to apply the updates.
🥳 Final Thoughts 🥳
Sit Back And Relax… It’s Time To Celebrate Your Success
No matter how you tweak other elements like paid ad marketing and campaigns for your business but the deciding factor is always User Experience (meeting your users’ expectations and goals) that YOU HAVE ACHIEVED.
Now, you can 💯 focus on How to generate sales, and Leads because there is no headache for you to go back to align your business goals and user needs.
💥 Congrats! 💥
Say Hi! 👋
Tell us about your project
Whether you're bringing a new product to market or redesigning enterprise software, we'll make sure it's done right — the first time.
+66 (0) 64 024 9596
20 Soi ramintra 21 Yaek 26 Kwang Tharang Khet Bangken Bangkok 10220
+64 (0) 22 532 3317
61 Gifford Avenue Mount Roskill, Auckland 1041