Wrigley Rooftops (Elevating Sports Ticketing) After purchasing several new properties, Wrigley Rooftops was looking for a cohesive marketing and ticketing experience. We delivered them complete user experience services to secure their payment process. Wrigley Rooftops is comprised of ten unique rooftop facilities. Truth labs set out to create a site that brought each rooftops-individual qualities to the forefront while maintaining a consistent brand story throughout. We focused on creating an innovative ticketing experience to help fans find their perfect game. Fans dial in their game day preferences through powerful filters, choose their favorite rooftop, and make payments in an elegant and seamless process.

The Challenge

Wrigley Rooftops was looking for a cohesive marketing and ticketing experience. They wanted us to design an innovative ticketing experience to help fans find their perfect game. The challenge was to create a platform where fans can choose their favorite rooftop, and make payments offline.

Information Architecture

From our initial research, we streamlined the workflow. Then through the working session with our clients, we defined the product goals. Based on our expert analysis, we designed the task-oriented information architecture.

Ideation & wireframing

After creating the user flow, we started wire framing the process by which things begun to fall into place and became more tangible. We converted our wireframes in clickable prototypes. We involved our client on every step and took feedback from them.

Design, Test and Repeat

For the visual design, we wanted to keep a minimal, clean and easy to use style. Thus for usability testing, we asked user for their feedback. During these tests, we witnessed what areas worked great and where we needed to readjust. We iterated the design until it reached the user satisfaction level.

Results

We delivered them complete user experience services to secure their payment process. We focused on creating an innovative ticketing experience to help fans find their perfect game. Fans dial in their game day preferences through powerful filters, choose their favorite rooftop, and make payments in an elegant and seamless process.